You may have heard the term “SEO” thrown around, but what does it really mean—especially what is called the organic, basic, entry-level or foundational level SEO? And more importantly, what can your web designer actually do to help your business benefit from it?
Let’s break it down simply.
📈 Understanding Organic SEO
Organic SEO (Search Engine Optimization) refers to the process of helping your website show up naturally on search engines like Google without having to pay for ads.
Think of it like growing a tree from the ground up. Paid ads are like instant flowers from a store—you get quick results, but they’re short-lived. Organic SEO, on the other hand, takes a bit of time, but once your roots are strong, your website can grow steadily and attract visitors naturally.
When people search for services you offer, a well-optimized website will appear closer to the top of the results, meaning more potential customers will find you—without you paying Google a cent.
🧑💻 What a Web Designer Can Do for Your SEO
This is where I, Mel from Mel Web Designs, come in. When I build a website, organic SEO is not an afterthought—it’s part of the foundation. Behind the scenes, several things are done to make sure your website has the best possible chance of being found.
To begin with, your site is structured in a way that is easy for both people and search engines to understand. Clean layouts, fast load times, and mobile-friendly design are all essential. These technical elements might sound boring, but they are silently working to boost your visibility.
Next, keywords and meta descriptions are carefully placed in your content. These are the words people type into Google to find what they need. When these match what’s on your site, search engines are more likely to show your page.
Additionally, images are compressed and named properly, so they help your site instead of slowing it down. ALT tags are added not only for accessibility but also to help search engines understand your content better.
As a bonus, I also connect your site to tools like Google Search Console and Google Analytics. These tools allow us to track how well your site is performing and help us adjust strategies over time if needed.
🤝 How Mel Web Designs Supports Your SEO Journey
When you hire me to design your website, you’re not just getting something that looks good. You’re getting a website built for growth, discovery, and long-term visibility.
Here’s what’s included:
A search-friendly design that works on all devices
Page and image optimization for speed and performance
On-page SEO elements like headers, keywords, and meta data
SSL certificate integration (secure browsing improves SEO)
Google Search Console setup
Friendly advice on how you can keep improving your SEO with fresh content or blog posts
And even after your website goes live, I’m available to guide you on best practices or help you with an SEO upgrade when you’re ready.
🌟 Final Thoughts
Organic SEO may sound technical, but at its heart, it’s about making your business easier to find. And that’s something every business owner deserves. With a website designed by someone who understands both design and SEO, like Mel Web Designs, you’re already one step ahead of the competition.
Let your website start working for you—quietly, steadily, and organically.
