Struggling to get more eyes on your website? You’re not alone. Whether your business is brand new or you’ve been online for years, getting consistent traffic can feel confusing. But it doesn’t have to be. With just a few simple strategies, you can drive more visitors to your website—without needing to be a tech expert. Here are some easy ways to get more visitors to your website that any small business owner can start using today.
20 Ideas on How to Get More Visitors:
- 1. Set Up Your Google Business Profile
- 2. Share Your Website on Social Media
- 3. Use WhatsApp
- 4. Email Signature
- 5. Blogging
- 6. Call-to-Actions
- 7. Reviews
- 8. Mobile-Friendly
- 9. Share Updates
- 10. Community Groups
- 11. Free Downloads
- 12. Give-aways or Contests
- 13. Subscription or Newsletter
- 14. Search Engine Optimization
- 15. Speed Up Your Website
- 16. WhatsApp Button on Websites
- 17. Collaborate
- 18. Email Past Clients
- 19. Use a Linktree
- 20. Add “Share” Buttons
1. Set Up Your Google Business Profile
One of the easiest and most effective ways to get local traffic is by creating or updating your free Google Business Profile. This helps your business appear in Google Maps and local search results when people nearby search for your products or services. It also makes your contact details, reviews, and website more visible.
If you already show up on Google Maps, or once you have setup your Google Business Profile (which will add you to Google Maps), check that your website link is correctly added to your profile. This allows people who find your location to visit your site with one tap.
Google Business also gives your clients the option to add Reviews, see Tip Nr.7 Google Reviews.
👉 We’ll be publishing a full step-by-step guide on this website to show you how to set up your Google Business listing properly, so keep an eye out for that! If you’d like personal help, just scroll down and click the button at the bottom of this website to book an appointment with Mel for assistance.
2. Share Your Website on Social Media (The Smart Way)
It’s not enough to just post randomly. Share links to your website in posts that provide value—like tips, before-and-after photos, behind-the-scenes looks, or current specials. Use platforms where your audience is most active, whether that’s Facebook, Instagram, WhatsApp Status, LinkedIn, or even TikTok. Remember to include your website link in your profile bio too!
3. Use WhatsApp to Broadcast Website Updates
Many small businesses already use WhatsApp to communicate with customers. But instead of one-on-one chats only, create a broadcast list to send out new blog posts, promotions, or announcements—always with a link to your website. It’s a direct, friendly way to bring people back to your site.
4. Add Your Website to Your Email Signature
This is a small but powerful move. Every email you send is an opportunity to drive traffic. Add your website link below your name in your email signature, and include a short message like “Visit our website for updates or bookings.” Do not just include it on a picture, but use actual Text/Words that are URL’s that clients can click on. These links are in a sense “online” and travelling in the web – they are more visible, and create more awareness that just a picture.
5. Start Blogging—Even Short Posts Work!
Blogging isn’t just for big companies. When you answer common questions your customers have, Google takes notice. For example, a blog post titled “How to Choose the Right Website Hosting” can attract visitors who are searching for that answer. Write casually, use your own voice, and keep it helpful.
6. Use Strong Call-to-Actions on Every Page
Don’t let your visitors get stuck wondering what to do next. Every page on your website should include a clear call to action like “Contact Us,” “View Our Packages,” or “Book Now.” Make it easy for people to take the next step.
7. Get Google Reviews (and Reply to Them)
Ask your happy customers to leave you a Google review and include your website in the request message. Not only do reviews boost trust, but they also help your Google listing appear more often—bringing more visitors directly to your site.
8. Make Sure Your Website Is Mobile-Friendly
The majority of users visit websites from their phones. If your site doesn’t load well on mobile, they’ll leave quickly—and may not come back. A mobile-optimized site keeps people engaged and helps your rankings on Google.
9. Share Before-and-After or Real-World Results
People love seeing transformation. Whether it’s a makeover, renovation, cleaned-up garden, or anything visual, post it on social media with a short story and a link to your website to learn more. This builds curiosity and trust.
10. Join Local Facebook or Community Groups
Introduce yourself in a helpful way. Give tips, answer questions, and build visibility in your community. Many groups allow small business promotions on certain days—take advantage of that and always include a website link when allowed.
11. Offer Free Downloads
Offering something useful like a free checklist, planner, or quick guide can get people to visit your site and share it with others. For example: “Download our Free Website Starter Guide – only available on our site.” Ask for a subscription before downloading is allowed, this will allow you to send emails to potential new clients and keep in touch with them. Ultimately they will get to know and trust you. Make sure to see Tip Nr. 13 – Create an Email Subscription or Newsletter.
12. Run a Simple Giveaway or Contest
Giveaways are a fun way to create engagement and drive traffic. Ask people to visit your website to enter or find the answer to a question. Offer something simple but desirable—like a free session, product, or gift card.
13. Create an Email Subscription or Newsletter
An email newsletter is one of the most reliable ways to bring visitors back to your website regularly. Unlike social media posts that can disappear in a crowded feed, emails go directly to your audience. Start by adding a simple subscription form to your website with a message like, “Get updates and tips straight to your inbox.” Offer something small in return, such as a discount, freebie, or exclusive guide. Then, once a month or so, send a short newsletter that includes your latest blog posts, updates, and a clear link back to your site. Tools like Mailchimp or Sender.net are beginner-friendly and perfect for small businesses. If you need help, make sure to ask Mel for an appointment (button at the bottom of this page) – she will help you choose the perfect Newsletter tool depending on your Website Type and your Business Profile. Also lookout for the article on Creating Email Newsletters and Setting up an Subscription Email List.
14. Learn Basic SEO (Search Engine Optimization)
Search engine optimization (SEO) helps Google understand what your website is about. Even using the right keywords in your headings and first paragraphs can make a big difference. If that sounds stressful, Mel can help with the setup. Also have a look at our Article on What is SEO and why your Business needs it!
15. Speed Up Your Website
If your website takes too long to load, people leave. Use tools like TinyPNG to compress images before uploading, and avoid adding too many plugins or popups that slow things down. Speed helps both visitors and Google rankings.
16. Add a WhatsApp “Click to Chat” Button
Make it easy for customers to message you directly from your website by adding a Click-to-Chat WhatsApp button. This builds instant trust and keeps the conversation going.
17. Collaborate With Another Local Business
Team up with someone who offers a different but complementary service. For example, a hairdresser and a nail tech could share each other’s websites and offers, creating a win-win with double the traffic.
18. Email Past Clients With a New Offer
Your old clients already know you—invite them back! Send a short email with a discount, new service, or event and link it directly to a page on your website.
19. Use a Linktree or “Start Here” Page for Social Media
Instead of linking to your homepage only, create a link page that includes your most popular services, blog posts, or promotions. That way, social media visitors can choose what interests them most.
20. Add “Share” Buttons to Blog Posts
Make it easy for readers to share your posts to Facebook, Twitter, or WhatsApp by adding social sharing buttons to the bottom of your blog articles. This brings in new traffic with every share.
Getting more website visitors doesn’t have to be hard. You don’t need to know coding or spend tons of money. Just start with one or two of these ideas, stay consistent, and watch your traffic grow over time. If you’d like help applying any of these steps, just click the appointment button at the bottom of the site to get in touch with Mel directly.
