If you’ve ever wondered why some websites show up on Google and others don’t—this article is for you. The answer is SEO, and it’s one of the most powerful (and free!) tools to grow your business online.

🔍 What Exactly Is SEO?

SEO stands for Search Engine Optimization. It’s the process of improving your website so that it appears higher on search engines like Google, Bing, or Yahoo when people search for words related to your business.

Think of it as helping Google understand what your website is about—and making it easier for people to find you.

🚀 Why Does SEO Matter for Your Business?

Whether you’re a small business, freelancer, or startup, SEO helps your website:

• Get more visitors without paying for ads

• Build trust with potential customers

• Stand out from local or online competitors

• Show up when someone searches for services you offer

If your business can’t be found online, you may be losing out to competitors who can.

🛠️ How SEO Works (In Simple Terms)

Here’s how SEO works in a nutshell:

1. Keywords: These are the words people type into Google. Your website should include the right keywords related to your service or product.

2. Content: Google loves useful, easy-to-read content. Posting helpful articles (like this one) improves your visibility.

3. Page Speed: A slow website can hurt your rankings. Speed matters.

4. Mobile-Friendly: Your site needs to work well on phones and tablets.

5. Links: Google sees links from other websites to yours as “votes” of trust.

6. Security: Sites with SSL (the padlock in your browser) rank better.

✅ 5 Easy Ways to Improve Your SEO Today

You don’t need to be a tech expert to start:

1. Add your business name and website to all your social media profiles.

2. Write clear, keyword-rich page titles (e.g., “Cape Town Plumber | Joe’s Plumbing”).

3. Create a Google Business Profile (great for local search).

4. Write helpful blog posts that answer your client’s questions.

5. Use alt-text for all your images so Google knows what they’re about.

💡 Why SEO Is an Ongoing Effort

SEO isn’t a once-off task. It works best when it’s maintained. Search engines update their rules, and your competitors are always adjusting too. That’s why it’s a smart idea to keep improving your content, speed, and structure over time.

🤝 Need Help with SEO?

At mellowd.co.za, we offer mellow, practical tips to help small business owners like you take control of your website, email, marketing, and online safety. Mel does all the basic SEO setup already for you when you host and design your website with her!  If you are considering a new or revamp on your website, and getting your SEO done properly – you are welcome to request a meeting with Mel!

📌 Final Thoughts

SEO might sound technical, but it’s really about helping people find you online. By making a few changes, your website can work harder—24/7—bringing in the right kind of visitors.

Ready to be found? Start with SEO.